The more and more companies increase their marketing budgets to cover Hispanic market. For example the Avon spends about 15% of it’s money on this market.

Total value of anti-aging products in about 50.000.000.000 US dollars so this is not a wonder that the leading companies spend millions to produce new items. Canadian company Atrium Biotechnologies announced a new skin care ingredient made from algae. The new line will be named “Homeosta-Sea” and has to “protect the skin against damage caused by sun exposure, pollution, aging and inflammation”. The work continues in cooperation with Oceanova Biotechnologies.