Christian Dior comes back to classics by offering a new man’s aroma Fahrenheit 32. The novelty will appear on sale in April as a part of a years collection, which will also include scented water J`adore with the new formula, scented water Miss Dior Cherie and limited release of Dior Addict 2 Summer Peonies. Besides, the release of absolutely new female perfume is planned for autumn-winter of 2007.
The only man’s aroma in collection, Fahrenheit 32, is positioned as perfumery “opponent” of ardent predecessor Fahrenheit, which was firstly represented in 1988. Having borrowed the name from temperature at which water turns to an ice, Fahrenheit 32 is described as fresh aroma with initial notes of colors of the orange, passing in “heart” from vanilla.
The toilet water (50 ml and 100 ml) is accompanied by release of accompanying products: a deodorant-stick, a deodorant-spray, balm after shaving and a shower gel.
French actor Arnaud Valois on a background of an ice landscape was shooted in Dior’s advertising campaign.
As to female aromas, the updated Miss Dior Cherie will appear in March-April and will consist of fresh green bergamot notes, an orange, a lily and patchouli. New J`adore’s version is to be represented in April, and a Dior Addict 2 Summer Peonies - in May.