Recently Men’s Health magazine has awarded Just For Men Haircolor (a brand of company Combe Inc.) the first prize in nomination Men’s Health Grooming Awards. Awards were distributed in 5 categories: styling sprays, face care cosmetics, body care cosmetics, shaving devices and a secret of the Hollywood smile. The magazine has carried out detailed research of more than 108 cosmetic products.
Michael Wendroff, the vice-president of Combe man’s direction considers, that the victory over this nomination once again confirms the heightened interest of men in the opportunity to change the image by hair color. This tendency is also confirmed with the reports of company’s sales.
According to the company, the shampoo with Just for Men Haircolor dye for gray-haired men occupies 70 % of the of similar products market. The average price of the product is 7 dollars.
Joe Theismann, the legend of American football says that in modern society it is very important to look as good as possible. He always adhered to principles of correct training and a feed, and when his hair began to grow grey, he understood that he should hold a situation under the control. For this reason Joe Theismann applies Just For Men hair color to concealment of the gray hair.
According to the research, 57 % of men feel that the occurrence of a gray hair is the first and indisputable attribute of achievement of middle age. And as one respondent has told: “people perceive you better if you look younger “. It is obvious that modern man wants easy ways to look younger and to feel better and when it is a question of hair, he does not want to face any inconveniences and problems. And it becomes quite easy to achieve looking “is younger” with Just For Men vitamin hair color.